Tuesday, February 19, 2019
New Developments in Technology Management
The pedagogy of engine room caution has a long history in concern directs. However, the spirit and centre of much(prenominal)(prenominal) curricula brace changed in clean-made classs, due to several(prenominal) trends. The rise of a cognition-based economy has brought undischargeder attention to the solicitude and commercial-gradeization of talented topographic point (Markman, Siegel, & W in force(p), 2008).Questions regarding the appropriate descent models to foster successful commercialization call for been further complicated by the rise of open-source understructure (e. g. , Linux, a softw ar company that has captured substantial market sh be). And fresh institutions (e. g. , incubators and scientific even up put Phan, Siegel, & Wright, 2005) and new organizational forms (e. g. , inquiry correlative pretends RJVs, and purport alliances) nominate emerged that may likewise fuck off profound effects on engine room oversight cultivation.Nonprofit in stitutions, approximately notably universities and federal official official official laboratories, have become to a greater extent than than more aggressive in protecting and exploiting their intellectual shoes (Siegel & Wright, 2007). much(prenominal) institutions, es324 Copyright of the academy of charge, all rights re coiffured. Contents may not be copied, e-mailed, posted to a listserv, or otherwise transmitted without the copyright holders express written per cathexis. Users may print, download or email articles for individual secern only. pecially universities, are too working much more be quietly with exertion and political science.These trends and growing social occasion of p bearntial term and nong all overn affable institutions in initiation and commercialization have led to growing international recognition of the narrowness of applied science charge study as it is pr prompticed today. Some personal credit line and applied science schools have respo nded to these growings by spiriting new by natures and curricula related to proficient entrepreneurship. Some countries with rallyized educational dusts (e. g. , Japan, big(p) of Singapore, and Ireland) are graduating bilingual engineers with capabilities in engine room and telephone line.Yet, this trend of marrying engine room science with direction education is still far from macrocosm in the mainstream. Another great devisement in stimulating and changing the nature of the carry for applied science counseling education is the rise of k promptlyledge and intellectual property management as a pro ambit. In many countries, national governments have supported these initiatives by en- 2009 Phan, Siegel, and Wright 325 acting rule to facilitate humanity underground query partnerships, engine room direct ( through patenting and licensing) from universities to firms (e. g. , the Bayhpogy fiddle of 1980), and collaborative look into.For example, the EU, China , and Singapore have naturalised plan-based peril bring downs to stimulate the schooling of engineering sciencebased start-up companies. In the United States, the national unexclusive welkin venture crownwork for engine room-based new ventures, the base craft entry look (SBIR) jut and numerous state-level computer programs with similar goals (e. g. , Ben Franklin engineering Partners, Pennsylvania, and the Massachusetts technical schoolnology schooling Corporation) have propelled engine room sell contends to the forefront of university engineering management curricula.Government is also providing subsidies for search vocalise ventures involving universities and firms (e. g. , the Commerce Departments right engineering Program/ applied science induction Program), shared use of expertise and science lab facilities (e. g. , the subject area Science Foundations Engineering look into Centers and labor University Cooperative interrogation Centers), and prog rams to promote management and entrepreneurship education among scientists and engineers (e. g. the Science try Challenge in the U. K. ). These and other trends discussed here have led to experimentation and groundwork in engineering management pedagogy and glut, which is the focus of this e special(a) dilute. For example, it is obvious that the rise in collaborative research and commercialization has all- grievous(a) educational implications, since it implies that squad-work has become more important in science and engineering, in particular when both insertion and commercialization are gnarled.This has resulted in the increasingly touristy use of tangible- flavour police squad projects as the primary method of geting discovery-based reading. Our purpose in this special fill in is to esteem the implications of these trends for engineering science management curricula in channel schools. In spring 2008, we issued an open Call for Papers on the academy of Managem ent website, the Social Science investigate Network, and other venues. We current 38 manuscripts, which were reviewed according to AMLE standards for the Research & Reviews section.Papers were also solicited for the Essays, Dialogues, & Interviews and Exemplary Contri entirelyion sections, which were subject to the plebeian peer-review process. Based on the results, we selected several manuscripts for inclusion which are summarized in put back 1. The remainder of this essay is organized as fol- lows First, we describe recent public polity changes, which have promoted university industry partnerships, collaborative research, and engine room comportance of title from universities and federal labs to the private sector.Then, we discuss the educational implications of these trends, drawing on some of the lessons in condition(p) from the papers in special issue. Finally, we outline an agenda for additional research on engineering science management education. PUBLIC POLICY INI TIATIVES INFLUENCING TECHNOLOGY counseling In recent decades, we have witnessed rapid growth in the relative incidence of a variety of research partnerships and applied science commercialization involving corporations, universities, nonprofit organizations, and government agencies.This growth toilette be attributed to three policy initiatives Policies promoting the transfer of engineering from universities and federal labs to firms A large increase in the incidence of public private partnerships Relaxation of antitrust enforcement related to collaborative research Examples of such applied science partnerships are research joint ventures, strategic alliances and interlockings involving high-technology organizations, industry consortia (e. g. SEMATECH), accommodating research and culture agreements (CRADAs) involving federal labs and firms, engineering research centers (ERCs), and industry university concerted research centers (IUCRCs) sponsored by the U. S. National Scie nce Foundation, federally funded research and cultivation centers, science parks and high-technology incubators (many of which are located at universities), and licensing and sponsored research agreements involving universities, government laboratories, firms, and university-based start-ups. hedge 2 summarizes the nominate U. S. egislation promoting government universityindustry partnerships, collaborative research, and technology transfer/commercialization. The to the highest degree important legislation in this regard is the Bayh dole Act of 1980, which dramatically changed the rules of the game with respect to the ownership of intellectual property rights of technologies emerging from federal research grants. BayhDole conferred the right to universities to patent and aver the scientific discoveries arising from U. S. government-funded research, instituted a uniform patent policy across federal agencies, and lifted numerous restrictions on technology licensing.As a result of this legis- 326 honorary society of Management Learning & study September get across 1 synopsis of Papers Authors Barr, Baker, Markham, & Kingon call Research Question Discovering how to teach technical entrepreneurship skills that go a counsel help bridge the valley of death in camp bed mingled with creation of technology and emergence of a commercial venture. Theory/ mannequin avant-garde Burg et al. (2008) science-based design framework of five factors critical to enhance science-based start-ups cognitive theory theory of planned action.Data/Methods Analysis of development of a COT program for MBA, PhD, and get the outdos school-age childs at North Carolina State over 14year period. Findings/Conclusions En prompt mastery experiences have to be perceived as authentic and real to have desired effect importance of loosely structured handson p arc program impoverishments to be real, intensive, interdisciplinary and iterative admit to make believe temporal checkpoints, decenter line plans, to structure large blocks of time, to emphasize and offset team diversity, generate technology flow, beware of idiosyncratic heuristics.Signifi stomacht optimistic effects of the program on student perceptions of the multidisciplinary capabilities needed to operate in a expert melodic line environment. Thursby, Thursby, & Fuller What are the benefits and challenges of interconnected approaches to graduate education in technological entrepreneurship? Theory of the Firm economical Approach to Evaluation. Austin, Nolan, & ODonnell How to design a student experience in technology management that addresses the learning cycle more completely, while maintaining very high levels of student affaire. existential learning theory.Ordered logit analysis of program assessment data including pre- and postsurveys and a witness group relating to a NSF-sponsored integrated program at Georgia Tech and Emory University involving PhD, MBA, and JD students. Programs at unive rsities in two countries, MNC executives, and open enrollment course at a patronage organisation school combination of contingency and traditional lecture-based approaches recital approach based on monomyth student course feedback and follow-up 1 year later. Verzat, Byrne, & Fayolle Boni, Weingart, & Evenson What teaching methods can be used to work entrepreneurial engineers that have a keen sense of teamwork?Are games an appropriate pedagogical device to meet the specific learning needs of engineering students? raft games help engineering students learn about teamwork? How to teach skills of creating disruptive innovations and develop new stock opportunities through blending entrepreneurial thought and action, design call ining, and team building. genteelness science and team process Kirkpatricks 4level power structure of evaluation. Use of team games in a traditional elitist French teaching context that emphasizes individual learning evaluation data collected from 111 gro ups on initial reaction to the game and interviews 3 months later.Approach works at six-fold student levels with same materials but tenseness differs across groups able to use with introductory and capstone courses approach acts as a leveler in furcate as all can engage with the story issues concerning integration of secondary materials, want of closure in each class, use of fictionalized cases. Games rated a positive reaction from students despite being an in buckram departure from normal formal approach real learning outcome in exposing students to importance of team working.Disruptive innovation, entrepreneurial leadership, design thinking, and team building. Capstone course for MBA Entrepreneurship in Organizations & jut masters students at Carnegie Mellon involving team teaching Multidisciplinary teams of designers, technologists, and business student entrepreneurs. It is important to blend three perspectives for effectual commercialization of innovation (1) entrepreneur ial thought and action, (2) design thinking, and (3) teambuilding.A get wind feature of this project-based course is the collaboration amongst MBA students and School of Design students, which leads to the development of new business opportunities. (table continues) 2009 Phan, Siegel, and Wright 327 board 1 Continued Authors Clarysse, Mosey, & Lambrecht Key Research Question What are implications for developments in technology management education of contemporary challenges such as sphericalization, open innovation, and the need for corporate renewal (and venturing)? Theory/Framework Technology management skills provision.Data/Methods qualitative analysis based on interviews with 10 technology management education demand- and supply-side actors in universities, consultancies, and corporations across Europe. Findings/Conclusions Technology Management Educations is a dynamic field moving from traditional MBA focused programs towards more entrepreneurial bootcamps, from a case stud y oriented teaching style towards a mentoring approach and from an strain upon full general business towards working across disciplines yet being tippy to underlying technologies a shift from general to specific skills Linkages mingled with business schools and technology chools is an important element of this change. Courses in IP management, management of industrial R&D, dusts architecture and engineering could only be offered by transfer to School of Engineering traditional professional degrees can be compound by integrating management of technology programs into core engineering political program advantages of offering part-time courses for those in employment.Need to find a subtle balance in the midst of traditional didactic courses, presentations of leading edge research, workshops and meetings with practitioners, field studies and involvement in real projects through internships (including outside France) need for efficacy to have close associate with industry both domestically and abroad important use of concurrent teaching modes. Hang, Ang, Wong, & Subramanian How can management of technology programs & curricula be designed to meet the needs of a nonaged newly highly-developed Asian country?Action learning as a knowledgeability for curriculum design in technology intensive technology management programs. Qualitative analysis of transfer of MSc in Management of Technology from business school to a school of engineering in Singapore Mustar How to develop a highly selective technology management course for students in a leading French engineering school, in an institutional and country environment traditionally resistant to the notion of entrepreneurship, that develops their entrepreneurial skills but which goes beyond an introductory course on how to start a business.How to combine the acquisition of knowledge and the development of skills. How to develop their entrepreneurial skills and their ability to live with responsibilities. How to encourage imagination, creative thinking, involvement, and bump taking. Qualitative analysis of the case of innovation and entrepreneurship in Mines Paris-Tech, a leading French engineering school. lation, U. S. research universities granted technology transfer offices to manage and protect their intellectual property.The St reddensonWydler Act, enacted in the same year as BayhDole and then extended in 1986, required federal labs to adopt technology transfer as part of their mission and also authorized cooperative research and development agreements (CRADAs) between the labs and private organizations. The National Cooperative Research Act (NCRA) of 1984 and the National Cooperative Research and output Act (NCRPA) of 1993, promoted collabo- 328 Academy of Management Learning & Education September TABLE 2 Key U. S.Legislation Promoting GovernmentUniversityFederal LabIndustry Partnerships, cooperative Research, Technology exile/commercialization Legislation BayhDole Act of 1980 K ey Aspects of Legislation Transferred ownership of intellectual property from federal agencies (which sponsor most basic research) to universities Spurred the growth of university technology transfer offices, which manage university patenting and licensing. Required federal labs to adopt technology transfer as a part of their mission Authorized cooperative research and development agreements (CRADAs) between federal labs and private organizations.Created the Small channel Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs, which require each federal agency to divvy up a percentage (now 2. 5%) of their research budget to small business research with commercial potential. NCRA and NCRPA actively encouraged the formation of research joint ventures and joint production ventures among U. S. firms. Institutions Affected by Legislation Universities teaching hospitals firms StevensonWydler Technology Innovation Act of 1980 Federal Technology Transfer Act of 1986 Federal labs firms Small Business Innovation Development Act of 1982Universities small firms venture capital firms National Cooperative Research Act (NCRA) of 1984 National Cooperative Research and merchandise Act (NCRPA) of 1993 Omnibus Trade and Competitiveness Act of 1988 the States COMPETES Act (2007) Firms universities The 1988 act established the Advanced Technology Program (adenosine triphosphate), a publicprivate research program. In 2007, the America COMPETES Act created the substitute to ATP, the Technology Innovation Program (TIP). Firms universities rative research by eliminating antitrust concerns associated with joint research even when these projects regard firms in the same industry.The NCRA created a registration process, later expanded by the National Cooperative Research and Production Act (NCRPA) of 1993, under which research joint ventures (RJVs) can disclose their research intentions to the Department of Justice. The most notable research joint ven ture established via the NCRA registration process was SEMATECH (SEmiconductor MAnufacturing TECHnology), a not-for-profit research consortium, which provided a pilot manufacturing facility, where component companies could improve their semiconductor manufacturing process technologies.Other legislation created two key publicly funded technology programs (1) the Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs, which require each federal agency to allocate a percentage (now 2. 5%) of their research budgets to small businesses with commercial promise, and (2) the Advanced Technology Program (ATP), a public private research program, which capital collaborative research on generic technologies. In 2007, the America COMPETEs Act created the successor to ATP, the Technology Innovation Program (TIP).Universities are actively involved in both programs, working closely with large firms on ATP/ TIP research projects, as sanitary as with s mall companies on SBIR/STTR, sometimes founding these firms. As a result, many technology management curricula in the United States are now infused with a public policy dimension that was previously missing. circumvent 3 presents global point on key policy changes relating to the legislative and support environment for technology commercialization in five nations France, Germany, Italy, Singapore, and the United Kingdom.For example, according to Meyer (2008), Austria, Denmark, Finland, Germany, Italy, and Japan have choose BayhDole like legislation, emphasizing a patent-centered model of university and national research laboratory technology transfer. The United Kingdom and Israel have ceaselessly had a system of university-owned 2009 TABLE 3 Legislative and Support Environment for Technology Commercialization in France, Germany, Italy, Singapore, and the U. K. Germany 1999 Public researchers receive the right to be the owner of their IP.This is the verso of the BayhDole Act, b ut oftentimes the university makes a formal contract on an individual backside to give the IP rights to the university. 2002 Employer cunning Law Invention belongs to the employer not to the professor. 20002006 Restructuring of various laws to make it easier to commercialize technology from universities, get part of the royalties as an pedantic, fritter equity in start-ups, etc. Italy Singapore U. K. No formal BayhDole Act. In the case of UK public research organizations the IP is owned by the institution and the royalties associated with the IP are distributed between the pertinent parties.The distribution of royalties is organized on an institutional basis. Milestone France I. University Ownership of clever Property Arising From Federal (National) Research Grants (e. g. , BayhDole Act in U. S. ) non relevant as all IP belongs to universities/public research institutes chase the code intellectuelle de la propriete. II. Other Key Changes 1999 Innovation Act gives the conti ngency to academics who are civil servants to participate as a partner or a manager in a new company and to take equity (previously illegal for civil servants).This Act encourages the creation of new start-up firms by students. 2002 Decree that regulates and increases the personal income an academic can receive from IP (50%). Phan, Siegel, and Wright III. fiscal Support 1999 11 (pre-) seed capital bills created to invest in innovational start-ups and take equity (investment in 150 spinoffs in 8 yrs). Creation of the annual National Competition for the creation of technologically innovative startups (grant from 45,000 to 450,000 Euros) 12,927 projects have been presented between 1999 and 2007 1,879 have been funded.Creation of 29 incubators between 1999 and 2007 they hosted 1993 projects giving fork out to 1,239 new firms. Between 1999 and 2007, these 3 schemes have benefited 1,760 new firms (taking into account that a company can benefit from unlike schemes). Around 50% are acade mic bears. 2000 EXIST public program that assists spin-offs through preseed capital and management support. 2002 EEF-Fund Researchers can receive a scholarship to start a spin-off. 2002 22 TTOs established which take care of IP management. 999 National Research billing created, which annually funds about 5-10 proposals for spin-offs, amounting to 30,000 Euro, on average. 2005 Quantica Fund. First interuniversity seed capital fund (a form of publicprivate partnership) is created. 2005 Italian University technology transfer offices have to join together in groups of four and bid for silver (100,000 Euro/university) to sponsor their day-today operations. 1963 Forms tripartite macroeconomic structure of industry, labor, and government as basis for support innovation and economic development. 0012008 National initiative to focus on microelectronics, biotechnology, nanotechnology, materials science, healthcare and life sciences as part of national innovation initiative. The right to co mmercialize IP are assigned to the efficacy. 2001 Economic Development mesa charged with the implementation of the 5-Year Science and Technology Plan which complicates initiatives to target key technology sectors, attract foreign investment and human capital, and accelerate technological entrepreneurship and technology commercialization.Agency for Science, Technology and Research or A*STAR) created to fund and create infrastructure of industry university joint research efforts in strategic technology sectors. 2005 The governments bread and butter plan is to increase R&D disbursement to 3% of GDP by 2010, from the 2004 R&D expenditure of $2. 5 gazillion US (about 2. 25% of GDP). 2007 Public sector R&D budgets more than doubled to $13. 55 US billion from 2005, comprised of $5 billion US for the National Research Foundation (NRF), $5. 4 billion US for the Public Research Institutes housed in the Agency for Science, Technology and Research (A*STAR). 1. 05 billion US for academic ( universitybased) research. $2. 1 billion US for the Economic Development Board (EDB) to promote private sector R&D. 1970 onwards Various schemes to promote collaborative projects between universities and industry, including Knowledge Transfer Networks. 19982004 high education reaches out to business and the community to provide funding to establish corporate liaison offices and collaborative projects. 1998 University Challenge Funds (UCFs) Universities were granted funds to support spin-off and limited incubation support. 001 onward HEIF (Higher Education Innovation Fund) provides permanent flow of funding to support & develop universities capacity to act as drivers of growth in the knowledge economy (various rounds up to 2008). (table continues) 329 330 TABLE 3 Continued Germany Italy Singapore UK Milestone France In 2005, six Maisons de lentrepreneuriat in different universities have been created. They aim at facilitating the promotion of the entrepreneurial spirit and mind-set and sensitization to the new business start-up or new activities.Academy of Management Learning & Education Science first step Challenge funding (1991/2001), to encourage culture open to entrepreneurship required for successful knowledge transfer from science base. Teaching entrepreneurship to support the commercialization of science and technology to amaze graduates and postgraduates better able to engage in enterprise. Establish a network of UK universities specializing in teaching and practice of commercialization and entrepreneurialism in science and technology. 005 Medici friendship Scheme, pilot providing 50 fellowships over 2 years focusing on commercialization of biomedical research fellows required to have significant foregoing research local learning in host institution in finance, marketing, IP, & business strategy fellows encouraged to develop strikings with practitioners postpilot further funding obtained to extend remit to include engineering researchers from 200 72009 analogous schemes subsequently created by Research Councils and Regional Development Agencies and from 20072009 mainly focused in life sciences.Regional Development Agencies providing broad spectrum of assistance to develop more productive links between universities and industry. 20072011 Technology Strategy Board strategic plan envisages spend ? 1 billion of public funds plus matched funds from industry over 2008-2011, in doubling number of innovation platforms, a strategic review of Knowledge Transfer Networks, doubling number of Knowledge Transfer Partnerships, developing strategy to rapidly commercialize new and emerging technologies, sailing a new Small Business Research Initiative.September Information sources Clarysse et al. (2007) Mustar & Wright (2009) and Koh & Phan (In Press). 2009 Phan, Siegel, and Wright 331 intellectual property. An increase in funding for technological entrepreneurship in many countries (see Table 3) has also stimulated greater interaction amo ng firms, universities, and national labs, as well as the rise of intellectual property management curricula and courses at these institutions (for slender comparison of France and the U. K. , see Mustar & Wright, 2009).EDUCATIONAL IMPLICATIONS OF THESE TRENDS The end result of these global trends is an increased accent mark on collaborative research, commercialization of intellectual property, entrepreneurship, venture capital, and research centers give to emerging technologies, such as Organic LEDs, nanotechnology, biotechnology, materials science, MEMS, and so on. Such trends have brought new issues and perspectives, propelling the image of education to the forefront of discourse (e. g. , the recent AMLE special issue on entrepreneurship education).Conventional technology management and management of innovation curricula have focused largely on understanding the technology and innovation strategies of multinational firms (Nambisan & Willemon, 2003). There has been, until rece ntly, less emphasis on start-up and entrepreneurial technology-based firms. The differences can be significant. For example, in the traditional curriculum, the role of teamwork, peculiarly linking interdisciplinary teams of agents (scientists, technology managers, and entrepreneurs) and institutions (firms, universities, government agencies) have not been stressed.That is, the individual and institutional levels of analyses have been ignored, such that technology management education curricula have been confined to how organizations respond to technological challenges. The developments in technology management education considered in this special issue can be seen as a response to the challenges leveled at business schools to be relevant to the practice of management (Pfeffer & Fong, 2002, 2004 Starkey, Hatchuel, & Tempest, 2004).At the same time, such programs that reside in business schools, when detached from the engineering and science faculties of their universities, run the r isk of treating the technology component as a special case of general management. Our review of the literature and the lessons learned from this special issue elicit that a fully matured technology management program should treat technology with a capital T rather than the small one it has been to date. To complete this design goal, business schools eed to appoint program film directors with strong limitation-spanning skills that can link up with technology-based units on and off campus by colocating or partnering with such institutions. We note that the challenge of integration is not easily solved. Over the years, business schools in the United States and United Kingdom have chosen to remain breakaway from the rest of their universities. This was partially alterd by the largesse of endowments in the 1980s and nineties pouring in from private foundations and industrialists seeking to establish their names in perpetuity.Clarysse, Mosey, and Lambrecht (this issue) hypothesize that this is not a wise strategy for business schools administering technology management curricula. The authors conclude that business schools should expand their educational mission to include the education of engineering and science professors and researchers, and the training of postgraduate science and engineering students, since these individuals are more likely to choose an industry or technology-specific masters degree, instead of a traditional MBA.More generally, business schools need to have a stronger connection to schools of engineering and the sciences, and other technology-orientated organizations in the areas of medicine, public health, and pharmacy, as well as science-based business incubators and science parks. While acknowledging Clarysse et al. s points, we are concerned that each of these institutions has different paradigms, norms, standards, and values, as well as diverse languages and codes. Thus, it may be necessary to develop a shared phrase structure of b oundary objects that include repositories, standardized forms, objects and models (Carlile, 2002).These communication devices enable individuals in business schools and technologybased schools to learn about their differences and dependencies, as well as jointly to create mentally their knowledge bases about how things work on the other side. Hence, the enlisting and development of boundary spanners (such as program managers, center directors, or interdisciplinary skill members) who can communicate across schools are important to facilitate such integration (see e. . , the Medici Scheme, Table 3). Another concern regarding the optimal design of technology management curricula turn offs in relation to the overall configuration of business schools. Ambos, Makela, Birkinshaw, and DEste (2008) have argued that for universities to be effective at technology commercialization in that respect is a need for ambidexterity in the organizational structures of these traditional research a nd teaching institutions.Similarly, with respect to technology 332 Academy of Management Learning & Education September management education, business schools must make their organizations more porous, for example, through the hiring and promotion of aptitude with science and engineering degrees. Such ambidexterity configurations will enable business schools to more tightly bind the traditional business disciplines to science and engineering disciplines. The papers in this pecial issue challenge the advise of Suddaby and Greenwood (2001), who asserted that business schools can sustain demand for new managerial knowledge through the education and accreditation of a continuing stream of management students. While it is true that thither has been substantial growth in demand for courses in entrepreneurship and innovation in MBA and undergraduate programs, the ability of business schools to deliver these programs beyond an introductory level is open to weigh, especially when strengt h in such schools traditionally lack exposure to the hard sciences and technology disciplines.A threesome concern in the design of technology management curricula raised herein is the notion of avoiding polar extremes in content coverage, which are emphasizing theoretically rigorous, but highly abstract research or stressing practical content based on war stories and conventional wisdom. Placing too much emphasis on practical experience may have negative consequences since the mental models that such pedagogies create can quickly become obsolete, particularly in light of the fast evolving technologies the curricula are supposed to address (Locke & Schone, 2004).In ? other words, practice-oriented technology management curricula may stir students to become more entrepreneurially oriented, but without the addition development of critical thinking skills, such as the ability to assess risks and recognize the inevitable downsides of entrepreneurial activity. Technology management cur ricula that are light on practice, however, can produce students who may find the challenge of boundary spanning, a key skill for successful technology managers, too great to scale.Van Burg, Romme, Gilsing, and Reymenk (2008) have outlined a design science-based model for the development of academic spin-offs that is grounded in both theory and practice. As noted by Barr, Baker, Markham, and Kingon (this issue), new developments in technology management education stress the importance of active involvement (experiential learning) models that are authentic and real. Many technology management curricula pantomime those of entrepreneurship, in that they include a ealthy dose of business plan writing, patently as products of courses on commercialization and opportunity search. There is considerable debate over the usefulness of business plans in practice, even though venture capitalists and banks demand them. Indeed, Barr, Baker, Markham, and Kingon (this issue) challenge the special ity of teaching the preparation of a business plan. They signal that it is preferable to deemphasize the writing of a plan because it tends to restrict creativity and the search for more appropriate solutions.Yet, as a pedagogical tool, we think that business plans, when used appropriately, can be a useful way to garner a students attention on a comprehensive set of issues that should be considered when commercializing an invention. A shift is taking side from traditional technology management curricula toward more entrepreneurially based courses that require interdisciplinary skills. As part of this development, there is a need for interdisciplinary team-learning activities to be a central part of curriculum development in technology management education.Team composition needs to be addressed carefully to enable participants to gain full benefits. Thursby, Thursby, and Fuller (this issue) present an interesting example of teams of law, business, science, and engineering students converging to commercialize innovations developed at Emory University and the Georgia Institute of Technology. Developments in technology management education also pose study cleverness recruitment challenges. Many business school faculty members do teaching, research, and suffice (including consulting) that is focused on large corporations.Traditional business school academics typically lack the appropriate context-specific business creation skills that are increasingly demanded as central to technology management education (Wright, Piva, Mosey, & Lockett, 2008). As noted in Barr, Baker, Markham, and Kingon (this issue), the recruitment of adjunct faculty members should be focused on those who can serve as mentors to students. There is also a need to consider recruitment and training of faculty who can act as boundary spanners.The time-consuming nature of developing interdisciplinary curricula raises a concern about feasible conflicts with the promotion-and-tenure process, whic h also needs to be addressed in recruitment and retention. AGENDY FOR bring forward RESEARCH ON TECHNOLOGY EDUCATION To build on the findings of this special issue, we identify a number of areas for further research. 2009 Phan, Siegel, and Wright 333 These are summarized in Table 4, where we identify a series of research minds relating to institutional issues, the interaction between education and practice, the advancement of business schools, and evaluation.Universities typically have well-established conventions and practices concerning the management of their activities. The traditional academic culture of the university (the classic ivory tower) embodies a system of values that opposes the commercialization of research through company creation. When university administration is decentralized, with no mechanism for integration, links between business schools and technologyoriented units of universities may be delicate or in- formal.This suggests a need for the development and implementation of clear and absolved strategies, processes, and policies regarding new venture formation and approaches to technology management education that desegregate entrepreneurial activities. Institutional frictions and their touch on upon intraorganization knowledge transfer are wellknown (Szulanski, 1996). These frictions in the interactions between different elements of the university may frustrate the development of interdisciplinary technology management curricula.Transferring personnel across organizational boundaries has been identified as an important mechanism to effect knowledge transfer (Inkpen & Tsang, TABLE 4 Research Agenda Institutional Issues How do incentive systems for faculty encourage the time-intensive development of effective technology management courses? What institutional challenges constrain the cross-disciplinary development of technology management education? What are resource implications for universities attempting to develop interdisciplina ry technology management education?Interaction Between Education and Practice How can technology management education processes be transferred to promote the creation and development of spin-offs? How can universities develop integration processes among technology management education and technology transfer offices, incubators, and science parks? How can business schools enhance (effective) engagement with leading-edge technological entrepreneurs? Advancement of Business Schools How can the necessary specific skills now required for technology management education be developed within business schools?Do business schools have the requisite career structures for faculty involved in technology management education? (e. g. , adjunct, nontenure track faculty). What is the role of business school faculty in contributing to the development of technology management education? Evaluation Issues How effective are different developments in technology management education? Is it possible to have a sound authority group in evaluation of technology management education? From a corporate perspective (since many students are sponsored by companies), how effective are technology management programs?What are the most appropriate methods for evaluating the effectiveness of technology management education? What decision making processes are most effective in promoting interdisciplinary teaching and research, and integration in technology management education (top-down vs. bottom-up)? Does development of technology management education bet a need to reevaluate the whole position of business schools within universities, or is there a need for ambidexterity? What are the roles of different competitors within the segments of the broad technology management space?What challenges arise in addressing language barriers between business school and technology/ engineering faculty and how can they be overcome? What is the best way to train technology managers who must engage in bounda ry spanning among industry, the entrepreneurial community, academia, and government? What challenges arise in integrating research with new developments in technology management education? Is it possible to build evaluation into the design of technology management education programs, so we can identify best practices and benchmark similar programs? 34 Academy of Management Learning & Education September 2005). Universities may need to consider the facilitation of exchanges of staff between schools or the development of faculty with boundary-spanning skills. academics may identify more closely with their discipline than with the business school or university and may seek to marginalize tribes from outside disciplines (Becher & Trowler, 2001). This concern is especially salient if the objective is to integrate research with new developments in technology management education.Differences in language and goals between business schools and science- and technology-based departments exace rbate these problems. Business schools may also lack credibility with conventional, pure scientists, who perceive them as professional schools with little research tradition. This may be a major issue in universities with strong science departments and weak business schools (Wright et al. , 2008). However, even this effect is likely to vary between disciplines, as some departments, for example, engineering and medicine, may be closer in the sense of being professional schools than the pure science departments.It may also be important to focus on the role of technology managers within the university. Siegel, Waldman, and Link (2003) found that the key impediment to effective university technology transfer tended to be organizational in nature. In a subsequent field study (Siegel, Waldman, Atwater, & Link, 2004), the authors found there are deficiencies in the technology transfer office and other areas of the university involved in technology commercialization with respect to marketin g skills and entrepreneurial experience.This finding has been confirmed with more systematic data by Markman, Phan, Balkin, and Gianodis (2004), who explained this result by reporting that universities were not actively recruiting individuals with such skills and experience. Instead, representative institutions start to be focusing on expertise in patent law and licensing or technical expertise. To develop effective curricula, the expertise that business school faculty need to interact with science and technology departments may be discipline specific.Yet the background of business school faculty typically makes it difficult for them to convey sufficiently context-specific material for different groups of technologists. To this end, Siegel and Phan (2005) suggest the creation of formal training programs for university personnel on the issue of technology management. Thursby, Thursby, and Fuller (this issue) report that an integrated graduate program on technological entrepreneurshi p has a positive impact on student perceptions of the multidisciplinary capabil- ties needed to operate in a technologically oriented business environment. Taking a page from Souitaris, Zerbinati, and Al-Laham (2007), who drew on the theory of planned behavior to demonstrate that entrepreneurship programs raised risktaking attitudes and inspired entrepreneurial intention among students, we suggest that technology management curricula can similarly inspire students to think creatively about how they can convert science to commercial ventures by immersing them in the experience of technology and opportunity evaluation first on in the program.Authors of evaluation studies need to find ways of incorporating the bar of postprogram outcomes, such as new venturing and career trajectories, through more longitudinal studies. More specifically, it would be extremely useful to build evaluation into the design of such programs, so that we can identify best practices and benchmark correspondin g programs as we do for other types of programs. A critical methodological issue in evaluation concerns whether it is possible to have a viable control group for such a study. The papers in this special issue represent a number of different institutional contexts worldwide.A final question one can ask, after reading these papers, is whether there are developments that suggest a convergence in program design towards a habitual model, or are we likely to experience a wide magnetic variation due to adaptations to the local contexts? Locke and Schone (2004) highlight ? important differences in the interaction between business schools and industry in Europe compared to those in the United States. They suggest that the relations between business school faculty and other scientists have traditionally been stronger in the United States than in the United Kingdom and France.Further, subjects taught in business schools in France, the United Kingdom, and the United States tend to be close to praxis, and professors have usually had practical experience. To contrast, in Germany management education has always been strongly oriented toward science, with academics having little business experience/ contact with industry this pattern appears to have persisted despite pressure for convergence to an Anglo-Saxon business school model (Muller-Camen & Salzgeber, 2005).Mustar (this issue) and Verzat, Byrne, and Fayolle (this issue) illustrate the challenges of introducing entrepreneurial elements to the traditional approach to technology and engineering training in France. Hang, Ang, Wong, and Subramanian (this issue) argue that there was a need to design a program to meet the needs of a small newly developed Asian country. In sum, while the elements of technology man- 2009 Phan, Siegel, and Wright 335 agement curricula appear to be very similar, in part driven by the institutional hegemony of U. S. ased models, there is some indication of local adaptation in pedagogy, sales pit ch mechanisms, and sequencing of content, based on government initiatives, types of corporations that employ the local graduates of such programs, and the capabilities of the universities delivering them. REFERENCES Ambos, T. , Makela, K. , Birkinshaw, J. , & DEste, P. 2008. When does university research get commercialized? Creating ambidexterity in research institutions. diary of Management Studies, 45 1424 1447. Becher, T. , & Trowler, P. R. 2001. Academic tribes and territories.Buckingham The Society for Research into Higher Education and Open University Press. Carlile, R. 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Journal of Product Innovation Management, 25 114 128. Wright, M. , Piva, E. , Mosey, S. , & Lockett, A. 2009. Academic entrepreneurship and the role of business schools. Journal of Technology Transfer. Phillip Phan is professor and vice doyen for Faculty and Research at The Johns Hopkins University Carey Business School.Between 2000 and 2007, he was the Warren H. Bruggeman 46 and Pauline Urban Bruggeman Distinguished Professor of Management at Rensselaer engineering school Institute. Phil is associate editor program for the Journal of Business Ve nturing, the Journal of Financial Stability, and the Journal of Technology Transfer. His most recent books are Theoretical Advances in Family Enterprise Research (InfoAge Press) Entrepreneurship and Economic Development in Emerging Regions (Edward Elgar) and Taking concealment the Boardroom Thriving as a Director in the twenty-first ascorbic acid (Imperial College Press).Donald Siegel is dean of the School of Business and professor of management at the University at Albany, SUNY. Don is editor of the Journal of Technology Transfer, associate editor of 336 Academy of Management Learning & Education Journal of Business Venturing, Journal of Productivity Analysis, and Academy of Management Learning & Education. His most recent books are Innovation, Entrepreneurship, and Technological Change (Oxford University Press) and the Handbook of Corporate Social Responsibility (Oxford University Press).He has received grants or fellowships from the Sloan Foundation, National Science Foundation , NBER, American Statistical Association, W. E. Upjohn Institute for purpose Research, and the U. S. Department of Labor. Professor Siegel is a member of the Advisory Committee to the depository of Commerce on Measuring Innovation in the 21st Century Economy. Mike Wright has been professor of financial studies at Nottingham University Business School since 1989 and director of the Centre for Management Buy-out Research since 1986.He has written over 25 books and more than 250 papers in academic and professional journals on management buy-outs, venture capital, habitual entrepreneurs, corporate governance, and related topics. He served two terms as an editor of Entrepreneurship Theory and Practice (1994 1999) and is currently a consulting editor of Journal of Management Studies and an associate editor of Strategic Entrepreneurship Journal. Mike is also program chair of the Academy of Management Entrepreneurship Division. His latest books include Academic Entrepreneurship in Europe and Private Equity and Management Buyouts. September
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