Analysis of Royal Caribbean Internationals Operations in Singapore Ess

1.IntroductionDeep-sea passenger transportation are amongst the most cursorily growing and evolving sectors in the hospitality industry(Wie, 2004, Douglas et al., 2010). As such, there underscores the need for dodging development to ensure the long-term success of squares in this industry. This report would think on Royal Caribbean world(prenominal)s operations in Singapore, and see it based on its external and internal environments, while concluding with a recommendation of strategies that could be adopted as part of the organizations long-term strategic trajectory. Founded in 1968, the firm is part of the Royal Caribbean cruises Ltd. which provides one-stop vacation services that includes hotel, dining and entertainment. Additionally, land tours, stopovers and airport transfer services have also been offered in recent geezerhood to maximize the customer experience(Royal Caribbean International, n.d.). 2.External Analysis2.1 PESTLE Analysis non-homogeneous academics have hig hlighted the critical role that the PESTLE framework plays in aiding organizations to analyze its external environment(Johnson et al., 2012 Senior and Swailes, 2010 Gomez-Mejia and Balkin, 2011). PoliticalOwing to the welcoming attitude well-kept towards foreign firms, first levels of corruption, stable political climate, and good relations with adjoining countries ( commercialiseLine, 2013), there is little political risk faced in Singapore. deliveranceSingapores economy is relatively stable and growing, albeit being slightly affected by global economic woes. As a whole, there are low levels of unemployment and GDP per capita is high(Worldbank,2013), hence implying more disposable income that nationals have to spend. Nonetheless, spurred on by soaring ... ... Recruiting in the Cruise Industry, Journal of Human Resources in cordial reception and Tourism, 9 17-32Gibson, P. and Papathanassis, A. (2010) The Cruise Industry appear Issues, Problems and Solutions Review of the 2nd International Cruise Conference, Plymouth, UK, 18-20 February 2010, International Journal of Tourism Research, 12 405-7Thor, J.C. and Barclay, L.A. (2012) Art Auctions on the high gear Seas, Journal of Critical Incidents, 5 59-61Wei, Y., Samiee, S., and Lee, R.P. (2014) The Influence of Organic Organizational Cultures, Market Responsiveness, and Product Strategy on Firm Performance in An Emerging Market, Journal of the Academy of Marketing Science, 42 49-70Wilson, R.H. (2012) The Legal Strategy of the Cruise Industry An Effective Use of Terms and Conditions to Manage Disputes, Cornell Hospitality Quarterly, 53(4) 347-56