How Social Media Influences Customer s Perception

1.0 Introduction In the 21st century, social media has become the unavoidable modus operandi of marketing. Construction based on the Web 2.0, social media applications have facilitated miraculous growth in human interaction in modern times. In an executive report, IBM Global Business Services said, Companies aggressively have jumped on the social media bandwagon. Expectations are high, with two-thirds surveyed believing social media will transform business in the future (Baird and Parasnis, 2011). According to Jonathan Bernstein in 2013, Facebook had more than 1.15 billion users, twitter had 500 million+ users, Google+ had more than 500 million users and LinkedIn had 238 million+ users (Bernstein 2013). And in 2014 Facebook users†¦show more content†¦How do customers get familiarize with the product and where do they get the information from about the product? What are the differences between traditional marketing and social media marketing? What are the revolutions social media has brought to customers in different stages of their decision making? 2.0 Literature review Regarding the objectives of the research, organizing the research from the perspective of customers would be remarkably good enough approach, but there are numbers of research have been done which mostly aimed to help businesses to gain a better knowledge in social media marketing but not many to help customers to find out reasons that social media has alternated their decision making process. From the beginning, goal of marketing was, as a whole, about customer; hence, selecting customer perception as a key point of research, and by accumulating data from customers point of view will gather fresh insights. This research also is aiming to deliver as an index to the potential readers, how they can tap into the decision making process via social media sites. There are factors like technology, infrastructure, cultural values, norms, and so on, across the continent, are different. The significance of this research may vary in countries respectively; hence, this research will be doing targeting a specific geographical area, UK. This research will be spotlighting