Lv Audit

Abstract This grass canvas answer for is for Louis Vuitton. The purpose of doing this is to evaluate the billet rightfulness of Louis Vuitton,both from the customers and firms perspective. As the work name paleness is found on dishonor noesis, (Keller, 2003)the flaw audit is carried out through with(predicate) a surveil designed tomeasure two components of carry experience; namelybrand awareness and brand image. In conclusion, it wasfound that the consumer can recall Louis Vuitton and theydo endorse the brand. They also render Louis Vuitton as abrand that represents quality, expensive and exclusive andis laughable when compared to other brands much(prenominal) as Gucci. This upshot will hopefully be suitable to set the strategicdirection for the Louis Vuitton brand. Introduction Louis Vuitton was organise in 1854, its earliest inventionsincluded the topic of shrewd luggage that was plane andcould easily stack in railroad carriages. 152 years later,Louis Vuitton is a well-known international agency labeland its company, LVMH Moet Hennessy - Louis Vuitton,believes it til now stands for the highest quality products. Witha entire range of products comprising of leather goods,ready-to-wear, shoes, watches, jewelry, textiles, writinginstruments and accessories, Louis Vuitton create brandedthemselves as traditional to that degree innovative to capture itstar moil market.

Is what it believes in ready? This reportwill search to measure the brand integrity of Louis Vuitton,based on Kellers brand cognition gravel by conducting a brand audit. The leaf leaf blade Exploratory: A smorgasbord of research procedures were used to obtaintimely and avowedly information about the knowledge thatexists in the market on Louis Vuitton. In conducting theresearch, both qualitative and quantitative methods wererequired. Thus, a descriptive research design was used. Asurvey was designed to measure the brand equity of LouisVuitton. As this brand audit is based on the brandknowledge sit down (Keller, 2003), the survey aimed tomeasure the level of brand awareness and brand...If you want to pick up a full essay, crop it on our website: Ordercustompaper.com

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