Saturday, January 18, 2014

Proposal To Senior Management

Proposed Marketing Plan for Glamcars .comWhat is Glamcars .comGlamcars .com is a web point employ to car hobbyist and zealot Aiming to make the site the one retard shop for real and vintage cars , arrive matching vehicles , and every- genuine rides information . They provide service to people in await for technical particular(prenominal)ations for different cars as well as a marketplace for buy and deal out purposeCommunication ObjectivesTo introduce Glamcars .com to the modify market (Not limiting to the quintessential cyberspace marketTo raise nictation cognisance and information about the site and its objectivesTo make wet and develop a solid image for Glamcars .comTo create a strong and lasting nock recallTarget MarketVintage car partizan , ages 16 up , includes people privationing to get specific info regar ding the said(prenominal) produces . Buyers and SellersAre exposed to various mediaIs looking for an all original crossroad specificationsLive in various and modern lifestylesConsiders computeQuality consciousBrand PositioningGlamcars .com is an original , multi service website aiming to promote information regarding classic and vintage cars , number matching vehicles , and all-original ridesThe Problems / Opportunities / diminutive Issues Affecting the Brand Glamcars .comThere is a capacious range of choices in the World Wide Web whirl the same servicesSince the alliance is considered a start- up , advertising brave out budget is a concernThe market is in demand for more offbeat , original and easy-to-navigate site for such serviceThere is a bang-up invite to create an approach by which the harvest-home give withstand out from the communication clutter for it to achieve the desired brand positioning that go out lead to a fail and lasting recallThe need to esta blish a solid carrefour image or characterM! edia PlanTo launch a high support luxuriant-media drive to create awareness for Glamcars .
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com utilizing widely reached and circulated advertising vehiclesMedia mixBillboard- since the indicate target market spends an average of 2-3 hours on the road outside advertising is a great tool . By stick out the differential features of Glamcars .com compared to other sites in less than 32 letter directly hitting its selling points . Powerful and briskness tagline will imbibe curiosity and recallRadio will be utilize for the campaign to strategically hit target market as a partner tool for outdoor adsPrint for ad ded information and consumer s apprise awareness regarding the product . Also aids articulate of embouchure strategyInternet Ads good using of copies and taglines that advocates recall , will help the product bring forth its purposeDirect Marketing ApproachBy creating an image of personalised you-are-involved with this undisturbed down project ascendent , the proposed approach imbibes mass collaboration and additional partnership with the auditory sense . It will instigate word of mouth strategy that includes real people perceiving and spreading how cool and original the site isEstimated budget SummaryBelow shows a ballpark gens of the cost to come up with the proposed media planProductionBillboard / outdoor Advertising costs Cost is based on size . Number of cars per daytime /week /month North-facing...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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