Snickers Candy Bar Advertising Campaign

Snickers are the worlds top-selling female genitalsdy parry. Since created in 1930, it has incessantly been a crowd favorite. amid 2000 and 2010, Snickers was losing market share in a chocolate bar and confectionary market. But thanks to the Youre not You When Youre Hungry footrace, it has gotten much and more popular. Mediacom.co.uk explains the reasons for starting this sunrise(prenominal) campaign by tell: The ch tout ensembleenge was that people apparently werent thinking near buying Snickers when out and about. We call for to remind people wherefore and most importantly when they can enjoy Snickers. [The thinking tin can this new campaign is] we all have moments when we are non feeling ourselves-irritable, whiney, bad tempered. We would firm place the blame for these moments at hungers door, arrangement Snickers as the hunger-busting solution to render sure you stay on top of your plucky (Par.1&2).\nThe too large idea for this campaign is to astonish up it t o where every time individual is not feeling themselves they get at for a Snickers bar. The first Youre Not You When Youre Hungry commercial broadcasted during the 2010 exceedingly Bowl. Carole Walker, vice president of integrate marketing communications at Mars Chocolate due north America, says, Theres no better environment to familiarize Snickers new advertize campaign than the Super Bowl, with its massive and unfeignedly engaged audience. The brands new advertising is funny, iconic and sure to be part of the national converse that takes place during and after the game (Par. 3). The commercial starts out with a group of guys playing football game and then shows Mike (played by Betty White) running towards the ball. Mike (Betty) gets tackled and iodin of his teammates say, Mike, youre playing resembling Betty White out at that place! Mike (Betty) snaps a snobbish comment back and him and starts whining because he is tired. Then his girlfriend walks up and says, Honey, eat a Snickers. He eats it and is back to his universal self agai... If you want to get a full essay, gear up it on our website:

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