'Promoting the Samsung Galaxy S4'

' executive director Summary\nThe object of this explanation was to make believe a fictive brief for the Samsung galaxy S4 in terms of a analyse of the product, scratch mart, progressional mix fraction currently been use, the phylogenesis of IMC objectives, major marketing idea and original schema. In addition, in any case need to draw a promotional example to incite this musical theme as Appendix. A reexamine of the product bequeath conducted providing the background training of the Samsung extragalactic nebula S4 and print market leave alone particularly focalisation on the quartette relevant segmentations which be geographic, demographic, psychographic and behavioural. The six promotional tools entrust handle used to channelize the product and delineate the promotional tools currently used to promotion the Samsung S4 and these tools are world used. Also, to create a new promotional tool that muckle be used for Samsung Galaxy. Developing the IMC obj ectives found on the retort process being identified in the Samsung presentation and creating a new promotional tool for the target market and explaining its objectives. Lastly, handleing a creative dodging for the Samsung and justifying how it is appropriate the strategy in contemplation of the target market needs and behaviour, and the companys pecuniary position also, prove the advantages and disadvantages. This information will be presented separately under subheadings as a pro forma report and the proper(postnominal) information resources came from textbooks, Samsung website and Internet.\n\n access\nAuthorization\nThe report has been authorised by Kwon Oh-Hyon, the CEO of Samsung Electronics company. The calculate of the report is to discuss about Samsung Electronics partnership and as surface as the Samsung Galaxy S4 Smartphone marketing strategy.\n\nLimitations\n some(prenominal) findings highlighted in this report are in particular focused on the Samsung Gala xy S4 Smartphone and non the wider range of Samsung Electronics products or Samsung Galaxy S series of smartphones.\n\n sphere of ... '