Mobile phones Essay

Consumers have when choosing between different mobile call off brands. The account was built upon six key attributes (tele anticipate features, joining fee, access cost, mobile-to-mobile border rates, invite rates and vacate calls) related to mobile rally purchasing respondents had to impressiveness rate. The research showed that consumers with prior experience about a product rouse predict their survival of the fittests relatively well, although respondents tended to overestimate the importance of features, call rates and free calls and underestimate the importance of a monthly access fee, mobile-to-mobile phones rates and the connection fee.1.Demographic positionors have an influence on the evaluations of different attributes related to mobile phone choice. Specifically, gender and social class will impact on the evaluations of the attributes as men belonging to higher social class seem to be more than technology savvy.2.Consumers value personal time planning propertie s in the choice of new mobile phones. Consumers value in smart phones features that put up their personal time planning (e.g., Jones, 2002). These high-rated features include calendar and e-mail function .However, while synchronization of calendar and e-mail services to PCs has become lax and fast, the importance of time planning in mobile phones becomes more and more consequential.3.New technical properties increase consumer willingness to acquire new phone models. Another important aspect that has risen from different studies is that consumers purchase new phones due to the fact that their existing ones capacity is not appropriate referring to the motif that new technology features such as built-in cameras, better memory, radio, more developed messaging services, and color dis finds are influencing consumer decisions to acquire new models. olibanum it can be expected that new features will influence the use to acquire new mobile phones.4.When choosing between different mobi le phone models, consumers value larger screen size but the whole phone should be small enough and light to carry in pocket.5.When choosing between different mobile phone models, consumers value familiar brands. Price of the phone has been identified as a critical factor in the choice of the mobile phone model, especially among younger people. besides new scientific advances price is the most influential factor affecting the choice of a new mobile phone model. In addition, it seems that size and brand play to some extent an important role in decision making.Liu (2002) for obiter dictum surveyed Asian mobile phone users and found that size of the phone had no impact on mobile phone choice, but this finding power be due to the fact that all competing brands have quite quasi(prenominal) sized phones that are small enough. Liu continues that the trend will actually be not towards smaller phones but towards phones with better capability and larger screens. tour companies are advertis ing new models and services that do not as yet exist, it according to the paper signals to the market that the company is at the cutting shore of technology and shows what will be available in the very secretive future. The sales of new phones will then be driven by replacement rather than adoption.